MANILA, PHILIPPINES – The next generation of brands is already embracing AI avatars to host live selling. But according to Aeroworx Asia, the real secret to their success isn't human replacement but a strategic collaboration.
Open any major live selling app at 2:00 AM on a regular weekday, and you’ll witness a thriving 24/7 marketplace. Driving this late-night momentum is a new wave of digital hosts or AI avatars that never tire, never lose their voice, and never drop their energy levels.
Naturally, this rapid technological shift has triggered a wave of anxiety in the retail sector: Will AI replace human hosts? At Aeroworx Asia, the answer is a definitive NO.
Our data shows AI avatars actually drove higher total sales volume than human hosts, but not by replacing them. While humans achieved the highest sales per hour through storytelling, AI captured massive, untapped revenue during the 16 hours a day when human hosts are off the clock. It efficiently captured the revenue left on the table.
"We believe the future of e-commerce relies on this balance. Keeping humans at the center for authentic storytelling while outsourcing repetitive, administrative, and late-night tasks to technology," said Yuki Sy. "The human is the heart of the streaming, and the AI avatars act as the supplementary muscle that keeps the engine running."
Under this hybrid live commerce architecture with Digiworx, a digital marketing and creative agency, responsibilities are split strategically to maximize brand ROI. AI avatars seamlessly step in during late-night hours to answer repetitive FAQs and maintain a baseline brand presence. This frees up top human talent to focus on deep emotional storytelling and high-impact engagement during peak hours
For modern e-commerce executives navigating this rapid shift, the question is no longer, "Should we use AI or human?"
The real question now is, "How fast can we make them work together?"