Travel Club Dotcom

Primer Group-owned concept store The Travel Club needed support as the travel segment suffered a major hit during the pandemic. We worked closely with the client to develop the “Get ready now, travel later” campaign, and highlight other categories. As a result, traffic doubled while sales jumped 9X in the second quarter of 2020 despite zero travel during the quarantine period. This has also led to sales jumping nine times in the second quarter of 2020 despite zero travel during the lockdown period.