Hydro Flask Prism Pop

The HydroFlask dotcom site launch was welcomed by a steady user turnout. We saw this as an opportunity to introduce HydroFlask’s newest Prism Pop Collection. This limited edition collection gave the classic HydroFlask a bright neon makeover. We rolled out various ad campaigns targeted for different social media platforms. Our digital marketing team tapped influencers to push for the launch and a Viber blast for HydroFlask subscribers was initiated a day before the launch. The Prism Pop campaign was an overwhelming success, as it even had a higher user turnout than the dotcom’s launch. It also contributed to 30% of the total month’s sales.