The No to Fake (Authenticity) Campaign was an initiative to address the counterfeit goods found online and help consumers identify the real ones. We started educating people through Facebook in a series of ads. These ads contain key identifiers that can help them distinguish between fake and authentic Hydro Flask products. Since its launch in November 2020, the campaign has reached more than a million users and helped increase sales in marketplaces. After the Authenticity Campaign, Hydro Flask ranked second at the 12.12 mega campaign and continues to rank high at succeeding mega sales.