About

Aeroworx is an enabler and digital media agency that provides end-to-end eCommerce solutions for fashion brands in Southeast Asia. As a subsidiary of global retailer Primer Group of Companies, we have developed comprehensive services that are rooted in brand management and retail fundamentals.

We work closely with some of the top lifestyle brands from around the world and have strong partnerships with the top marketplaces in Southeast Asia. We close the loop between brand and consumer by staying true to our clients’ identity. Our goal is to become the leading eCommerce enabler in the SEA region.

In the digital world of eCommerce, while everyone else is driven by tech, we know retail.

Services

Accounts Management

We will bridge the gap between consumer and brand.

From daily site operation to sales forecasting, planning, reporting, and campaign management, our accounts team makes sure that all of our customer’s needs are met. Our accounts team will work with various internal teams to help your brand operations run smoothly.

Visual Merchandise Design

We will visualize your brand story and your customers' shopping experience.

Our design principle is not just concerned about aesthetics but also retail and brand management fundamentals. We provide graphic design and content production services that includes ecommerce site development, product shoots, and copywriting.

Customer Service

We will take care of your clients for you.

Consumers will be assisted by our live chat and email team. Our consistent sales guidance will include pre-sale message blasts and after sale logistics such as returns, review management, and customer engagements.

Merchandising

We will streamline your inventory.

We will develop a merchandise strategy that will include sales forecasting and stock analysis. Your inventory will be organized for smooth transactions across all marketplaces. Through homepage stock management, consumers can view your products like they are inside a physical store. All stocks will be arranged by new arrivals, top sellers, and best picks.

Digital Marketing

We will reach a wider audience by utilizing various digital placements.

The Digital Marketing end of our services maximizes data analytics through performance marketing across Facebook, Google, and email marketing solutions. Our objective is to determine the best way to effectively reach and communicate to our customers. We strategize and execute ads that are custom-made for every platform.

Warehousing Services

We will handle your warehousing and last mile fulfillment needs.

Our back end services include warehousing, OMS connectivity to various platforms, pick and pack, and last mile fulfillment.

Portfolio

Travel Club Dotcom

Primer Group-owned concept store The Travel Club needed support as the travel segment suffered a major hit during the pandemic. We worked closely with the client to develop the “Get ready now, travel later” campaign, and highlight other categories. As a result, traffic doubled while sales jumped 9X in the second quarter of 2020 despite zero travel during the quarantine period. This has also led to sales jumping nine times in the second quarter of 2020 despite zero travel during the lockdown period.

Hydro Flask Authenticity Campaign

The No to Fake (Authenticity) Campaign was an initiative to address the counterfeit goods found online and help consumers identify the real ones. We started educating people through Facebook in a series of ads. These ads contain key identifiers that can help them distinguish between fake and authentic Hydro Flask products. Since its launch in November 2020, the campaign has reached more than a million users and helped increase sales in marketplaces. After the Authenticity Campaign, Hydro Flask ranked second at the 12.12 mega campaign and continues to rank high at succeeding mega sales.

Hydro Flask Prism Pop

The HydroFlask dotcom site launch was welcomed by a steady user turnout. We saw this as an opportunity to introduce HydroFlask’s newest Prism Pop Collection. This limited edition collection gave the classic HydroFlask a bright neon makeover. We rolled out various ad campaigns targeted for different social media platforms. Our digital marketing team tapped influencers to push for the launch and a Viber blast for HydroFlask subscribers was initiated a day before the launch. The Prism Pop campaign was an overwhelming success, as it even had a higher user turnout than the dotcom’s launch. It also contributed to 30% of the total month’s sales.

TUMI Dotcom Launch

Before the pandemic, TUMI managed to have five branches without any online presence but the changing consumer behaviour called for a dotcom presence. However, TUMI lacked adequate inventory to sell online as most of their products were allocated directly to their offline stores, and existing systems were not omni-ready. We customized a process wherein online and offline channels had a shared inventory. The result was Buy Online, Ship from Store (BOSFS), a hybrid of omnichannel selling. Instead of the warehouse, the nearest physical store will fulfill the online order. Since TUMI PH's online launch, the unique BOSFS was a success and has led to a monthly increase in sales, plus web traffic has tripled.

Portfolio

Travel Club Dotcom

Primer Group-owned concept store The Travel Club needed support as the travel segment suffered a major hit during the pandemic. We worked closely with the client to develop the “Get ready now, travel later” campaign, and highlight other categories. As a result, traffic doubled while sales jumped 9X in the second quarter of 2020 despite zero travel during the quarantine period. This has also led to sales jumping nine times in the second quarter of 2020 despite zero travel during the lockdown period.

Hydro Flask Authenticity Campaign

The No to Fake (Authenticity) Campaign was an initiative to address the counterfeit goods found online and help consumers identify the real ones. We started educating people through Facebook in a series of ads. These ads contain key identifiers that can help them distinguish between fake and authentic Hydro Flask products. Since its launch in November 2020, the campaign has reached more than a million users and helped increase sales in marketplaces. After the Authenticity Campaign, Hydro Flask ranked second at the 12.12 mega campaign and continues to rank high at succeeding mega sales.

Hydro Flask Prism Pop

The HydroFlask dotcom site launch was welcomed by a steady user turnout. We saw this as an opportunity to introduce HydroFlask’s newest Prism Pop Collection. This limited edition collection gave the classic HydroFlask a bright neon makeover. We rolled out various ad campaigns targeted for different social media platforms. Our digital marketing team tapped influencers to push for the launch and a Viber blast for HydroFlask subscribers was initiated a day before the launch. The Prism Pop campaign was an overwhelming success, as it even had a higher user turnout than the dotcom’s launch. It also contributed to 30% of the total month’s sales.

TUMI Dotcom Launch

Before the pandemic, TUMI managed to have five branches without any online presence but the changing consumer behaviour called for a dotcom presence. However, TUMI lacked adequate inventory to sell online as most of their products were allocated directly to their offline stores, and existing systems were not omni-ready. We customized a process wherein online and offline channels had a shared inventory. The result was Buy Online, Ship from Store (BOSFS), a hybrid of omnichannel selling. Instead of the warehouse, the nearest physical store will fulfill the online order. Since TUMI PH's online launch, the unique BOSFS was a success and has led to a monthly increase in sales, plus web traffic has tripled.

Latest News

Mega Campaign Achievements

Lazada Awards Night 2020

Aeroworx was honored to be part of the Best Lazada Partners nominees for the second year.
Some of our other brands that were nominated are Hydro Flask for Grand Campaign Execution
and Jansport for the Bags and Travel category.

After its consistent sales performance, FitFlop is named as the Best in Women’s Fashion Brand for General Merchandise during the Lazada Awards Night 2020.

Another winner in the General Merchandise category is HydroFlask. It was named as the Lazada Awards Night Best in Sports brand.

Winners' Circle

Location:

Philippines Office:

Manila
2282 Leon Guinto Street, Metro Manila, Philippines

Muntinlupa
Km 21 West Service Road, Muntinlupa, Metro Manila, Philippines

Singapore Office:

Henderson Building, 221 Henderson Road, Unit 05-10, Singapore

Contact Us

Message us at inquiry@aeroworx-asia.com